Marketing is all about reaching the right people at the right time with the right messaging. And in 2024, the place where many people spend their time is social media. Instagram alone has over 2.4 billion active monthly users, making it one of the best platforms for promoting real estate — especially with its preference for photo and video content. Here are five tips for promoting your real estate firm on Instagram.
Create Eye-Catching Post Designs
With billions of users, there are easily millions of posts uploaded to Instagram every single day. If you want to stand out from all the other content creators (and you really do), you need to make sure your posts are top-notch.
You’re busy selling houses and likely don’t have time to design amazing posts from scratch. Luckily, there are thousands of free templates for real estate posters on websites like PosterMyWall. Simply find the design that best fits your firm’s brand, customize the information, and you’re ready to upload. Templates are the best way to maintain professional-level content without needing professional-level design skills.
Post High-Quality Photos Of Your Listings
Instagram was almost made for Instagram. It’s all about high-quality videos and photos, which are perfect for showcasing your listings. Of course, you want to make sure they’re shown in the best light possible.
Every time you get a new listing, especially if it’s luxurious or unique, make sure you get high-quality photos and videos of the property to post to Instagram. If someone sees an amazing photo of a property, they’ll stop scrolling to read the description and see which firm posted it. And if you’re lucky, they might reach out to purchase!
The more eye-catching the photos, the more effective they’ll be for your firm’s Instagram marketing strategy.
And if you really want to stand out, try going live. Live Instagram videos are extra special for your viewers, which means they’re more likely to watch. This is a great opportunity to tour new properties and show them off to your followers!
Boost a Few Posts
The main downside to social media is that only your followers will see your posts organically. But you always want to grow your audience. And one of the best ways to expand your reach on Instagram is to boost a few posts.
Boosting is essentially paying Instagram to promote your posts to a specific audience. You choose the demographic, so you can target the ideal audience for your real estate firm. And because you also choose how much you want to pay, it’s easy to stay on budget.
Whenever you get an especially appealing listing, it doesn’t hurt to boost a few posts to promote it to a new audience. It’s a great way to expand your marketing reach and hopefully attract a few more followers.
Use the Right Hashtags
Another way to get your posts beyond just your followers is to use hashtags. Hashtags put your posts in categories with other posts of the same type, making it easy for users to find specific post topics.
For example, if you use the hashtag #luxuryrealestate, your posts will be grouped with all other posts using that hashtag. Then, if someone wants to view posts of luxury real estate properties, they can simply search that hashtag to see all posts with that hashtag — whether they follow the page or not.
However, you can’t just add dozens and dozens of hashtags to promote your posts. Most marketing professionals suggest using between three and five hashtags per post. Do a bit of research to see which hashtags are trending and add them to your posts. But make sure they’re relevant to your content!
Schedule Regular Posts
Social media moves quickly. With so much content to enjoy, users quickly forget about pages if they don’t post for a while. So make sure you keep your real estate firm top of mind by posting to Instagram regularly.
Many brands post to Instagram at least once per day. Since it takes a lot of time to create so much content, it’s common for marketing professionals to schedule posts ahead of time. That way, you can schedule out all your posts for the week on one day, and spend the rest of the week selling houses. It’s the best way to stay on top of your posting schedule without interrupting your busy workday.
Grow Your Real Estate Firm With Instagram Marketing
With billions of users worldwide, Instagram is a powerful marketing force for any real estate firm. But it’s not as simple as just posting random pictures from your phone’s gallery. To stand out on Instagram, use templates to make eye-catching posts, upload only high-quality photos of your listings, boost posts to increase your reach, use the right hashtags, and schedule regular posts.
By keeping your brand top of mind with high-quality content, you’ll be able to grow your real estate firm in no time!